To blog or not to blog….

February 10, 2011 at 2:14 pm
filed under web site solutions
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If “to blog or not to blog” is the question then the answer is most definitely YES.

According to research (and statistics!), regularly posting articles to a blog allows you to attract new customers, build brand awareness, and inspire more prospects to buy from you. Not to mention the SEO benefits, the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website, giving you exposure like never before.

Ok, so it’s clearly a good idea to ‘blog’ but what exactly does that mean and how can you do it without upsetting your bank manager?

A blog – blend of the term ‘web log’ – is a type of website or part of a website that contains regular entries of commentary, descriptions of events, or other material such as graphics or video on a given subject or subjects.

The ability for readers to leave comments in an interactive format is an important part of many blogs, as is the ability to include links to other blogs, web pages and other online content, all of which adds to the attractiveness for search engines.

Blogging for free?
There are several blogging sites such as (part of planet Google) and where you can blog for free, and several million people do, although there are restrictions on the type of content that can be published as well a certain inflexibility on the look and feel (known as a theme) and what plugins (additional functionality modules) that can be added.

For this reason, the free sites are generally used by new, amateur and non-commercial bloggers.

Blogging almost for free?
Some hosting packages (including all hosting supplied by Kennetiq) include the ability to add specialist blogging software to an existing site for nothing more than a setup fee, or for free if you are technically minded enough to do the setup yourself.

The main advantage of running your own blog as part of your own site is that you are free to publish whatever content you wish (as long as it’s legal!), you can design the blog to look the way you want and you can add as many plugins as you see fit. This site (The Kennetiq blog) is an example of a simple blog running as an ‘add-on’ to an existing site – although we do have plans for a complete site redevelopment.

(Re)Building your site with blogging software.
Software used to manage your blog such as WordPress (the same software used to run but without the restrictions) can also be used to manage complete sites with it’s  comprehensive content management system (CMS).

The end result is a web site that looks exactly how you want it to, with content, navigation and ‘widgets’ that can be easily maintained and updated and seamlessly includes a fully integrated blog with all the functionality that comes with it. An example of a reasonably complex but fully integrated blogging site can be seen at:

Clearly this is the more expensive option (more expensive than free or nearly free anyway…), but it should also be the most effective and efficient solution and if you were already looking at a having a new site built or redesigning an old one, then why not include a blog from the outset so the whole site can benefit from the latest in blogging software developments and built in CMS.

Blogging and social media
Another key question I am now regularly asked is how to integrate social media into web sites and the answer relates back to having your own blog.

Most blogging software allows you to add ‘widgets’ to your site that can be feeds from FaceBook, Twitter, Linked In etc and plugins to send data in the other direction, providing feeds from your site to social media (SM) sites. Of course the same (or similar) can be done with regular non-blogging sites but it can be a complicated process that may well require bespoke programming to work.

So what’s stopping you? For more information, help or advice about setting up a blog for your business, simply get in touch.

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