Factors to consider when contemplating an email marketing campaign or newsletter:
Content and relevance, Mailing lists and the law, Tracking & Return On Investment (ROI), How do I send it?
Smart phones let you access the internet and email from anywhere. But is that it? Are people (specifically those who own and/or manage their own business) missing a trick thinking that all these funky new gadgets simply enable them to access their existing email from anywhere?
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